![]() ![]() ![]() “We are excited to offer legal sports betting at The Book, and just in time for March Madness,” said Sneed. Richard Sneed, Principal Chief of the Eastern Band of Cherokee Indians, said the opening of a sportsbook in the Tar Heel State affords residents a chance to participate in safe and legal sports betting for the first time. The Book is the culmination of a partnership between the EBCI, Caesars Entertainment and William Hill, the world’s preeminent sports betting company. ![]() The ribbon-cutting ceremony took place last week and guests are already placing their bets on popular sports teams. Cherokee – Harrah’s Cherokee Casino Resort recently opened North Carolina’s premier sports betting venue, called The Book. ![]()
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